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The slogans and taglines we use should be consistent throughout mediums and material. Once again, consistency is important in conveying a message that promotes awareness of a brand in an organized, recognizable manner. Big Bazaar tagline, "Is se sasta aur accha kahin nahi!" (Translation: None other offer such cheap and best products), is consistent throughout its promotional materials, website, and logo. It presents the consumer with an image that in the future the consumer can continue to associate with our products. Creating brand awareness, through a collaborative, well-developed overall image, is essential to develop a successful brand that achieves maximum benefits.